Tóm tắt: Tiêu dùng xanh giữa các cá nhân có thể là một cách hiệu quả để giảm thiểu tác động tiêu cực của tiêu dùng đối với môi trường đặc biệt là bối cảnh hướng đến phát triển kinh tế bền vững của thế giới nói chung và Việt Nam nói riêng. Nghiên cứu này, sử dụng đồng thời phương pháp nghiên cứu định lượng với mẫu dữ liệu gồm 287 quan sát, cung cấp bằng chứng thực nghiệm về ảnh hưởng của yếu tố thái độ, chuẩn chủ quan và nhận thức lợi ích kiểm soát hành vi đến ý định sử dụng dịch vụ ngân hàng xanh của giới trẻ. Kết quả nghiên cứu góp phần cung cấp thông tin về thực trạng tiêu dùng ngân hàng xanh ở Việt Nam. Trên cơ sở đó, nghiên cứu cũng đưa ra một số hàm ý chính sách và hướng nghiên cứu trong tương lai..
Từ khóa: Dịch vụ ngân hàng xanh, phát triển bền vững, thái độ, nhận thức.
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